Radio and Television Announcers

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About the Job

Speak or read from scripted materials, such as news reports or commercial messages, on radio or television. May announce artist or title of performance, identify station, or interview guests.

It is also Called

  • Weather Reporter
  • Weather Anchor
  • Voice Over Announcer
  • Television Specialist (TV Specialist)
  • Television News Anchor (TV News Anchor)
  • Television Host (TV Host)
  • Television Announcer (TV Announcer)
  • Talk Show Host
  • Sportscaster
  • Sports Journalist
show all

What They Do

  • Describe or demonstrate products that viewers may purchase through specific shows or in stores.
  • Moderate panels or discussion shows on topics such as current affairs, art, or education.
  • Coordinate games, contests, or other on-air competitions, performing such duties as asking questions and awarding prizes.
  • Give network cues permitting selected stations to receive programs.
  • Keep daily program logs to provide information on all elements aired during broadcast, such as musical selections and station promotions.
  • Locate guests to appear on talk or interview shows.
  • Maintain organization of the music library.
  • Write and edit video and scripts for broadcasts.
  • Attend press conferences to gather information for broadcast.
  • Host civic, charitable, or promotional events that are broadcast over television or radio.

Interests

People who work in this occupation generally have the interest code: ESC.

This means people who work in this occupation generally have Enterprising interests, but also prefer Social and Conventional environments.

Work Values

People who work in this occupation generally prize Achievement, but also value Recognition and Independence in their jobs.

Things They Need to Know

  • Communications and Media - Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.
  • English Language - Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.
  • Computers and Electronics - Knowledge of circuit boards, processors, chips, electronic equipment, and computer hardware and software, including applications and programming.
  • Customer and Personal Service - Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.
  • Telecommunications - Knowledge of transmission, broadcasting, switching, control, and operation of telecommunications systems.

Things They Need to Be Able to Do

  • Speaking - Talking to others to convey information effectively.
  • Active Listening - Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
  • Reading Comprehension - Understanding written sentences and paragraphs in work related documents.
  • Critical Thinking - Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems.
  • Social Perceptiveness - Being aware of others' reactions and understanding why they react as they do.
  • Time Management - Managing one's own time and the time of others.
  • Writing - Communicating effectively in writing as appropriate for the needs of the audience.



Pennsylvania Department of Education