Online Merchants

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About the Job

Conduct retail activities of businesses operating exclusively online. May perform duties such as preparing business strategies, buying merchandise, managing inventory, implementing marketing activities, fulfilling and shipping online orders, and balancing financial records.

It is also Called

  • Wholesale Representative
  • Web Retailer
  • Web Merchant
  • Vice President of Marketing
  • Transaction Coordinator
  • Supervisor of Operations
  • Social Media Director
  • Owner, E Commerce Company
  • Online Services Manager
  • Online Retailer
View All

What They Do

  • Create or distribute offline promotional material, such as brochures, pamphlets, business cards, stationary, or signage.
  • Integrate online retailing strategy with physical or catalogue retailing operations.
  • Participate in online forums or conferences to stay abreast of online retailing trends, techniques, or security threats.
  • Investigate sources, such as auctions, estate sales, liquidators, wholesalers, or trade shows for new items, used items, or collectibles.
  • Implement security practices to preserve assets, minimize liabilities, or ensure customer privacy, using parallel servers, hardware redundancy, fail-safe technology, information encryption, or firewalls.
  • Initiate online auctions through auction hosting sites or auction management software.
  • Devise, select, or purchase domain name and web address.
  • Transfer digital media, such as music, video, or software, to customers via the Internet.
  • Select and purchase technical web services, such as web hosting services, online merchant accounts, shopping cart software, payment gateway software, or spyware.
  • Design customer interface of online storefront, using web programming or e-commerce software.

Interests

People who work in this occupation generally have the interest code: ECR.

This means people who work in this occupation generally have Enterprising interests, but also prefer Conventional and Realistic environments.

Work Values

People who work in this occupation generally prize Independence, but also value Achievement and Working Conditions in their jobs.

Things They Need to Know

  • English Language - Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.
  • Sales and Marketing - Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.
  • Customer and Personal Service - Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.
  • Communications and Media - Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.
  • Administration and Management - Knowledge of business and management principles involved in strategic planning, resource allocation, human resources modeling, leadership technique, production methods, and coordination of people and resources.

Things They Need to Be Able to Do

  • Reading Comprehension - Understanding written sentences and paragraphs in work related documents.
  • Active Listening - Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
  • Critical Thinking - Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems.
  • Speaking - Talking to others to convey information effectively.
  • Service Orientation - Actively looking for ways to help people.
  • Writing - Communicating effectively in writing as appropriate for the needs of the audience.
  • Persuasion - Persuading others to change their minds or behavior.

Education Required

Most of these occupations require a four-year bachelor's degree, but some do not.

Wages

In 2017, the average annual wage in Pennsylvania was $77,590 with most people making between $44,660 and $113,010

Outlook

0.23%
avg. annual growth

During 2014, this occupation employed approximately 17,600 people in Pennsylvania. It is projected that there will be 18,010 employed in 2024.

This occupation will have about 41 openings due to growth and about 209 replacement openings for approximately 250 total annual openings.



Pennsylvania Department of Education