Marketing Research

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A program that prepares individuals to provide analytical descriptions of consumer behavior patterns and market environments to marketing managers and other business decision-makers. Includes instruction in survey research methods, research design, new product test marketing, exploratory marketing, consumer needs and preferences analysis, geographic analysis, and applications to specific products and markets.


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Graduation Summary

The graphs below represent a comparison of the number of graduates in Marketing Research and the number of graduates in similar majors compared to all other graduates in the state.

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Pennsylvania Department of Education