Marketing/Marketing Management, General

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A program that generally prepares individuals to undertake and manage the process of developing consumer audiences and moving products from producers to consumers. Includes instruction in buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, consumer relations, retailing, and applications to specific products and markets.


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Graduation Summary

The graphs below represent a comparison of the number of graduates in Marketing/Marketing Management, General and the number of graduates in similar majors compared to all other graduates in the state.

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Pennsylvania Department of Education