A program that focuses on marketing research and management as applied to the products and services of the apparel and textile industries. Includes instruction in applicable principles of textile and apparel design and manufacturing, sales and distribution systems, domestic and international market research, profitability, consumer research, and the design and implementation of marketing campaigns.
The graphs below represent a comparison of the number of graduates in
Apparel and Textile Marketing Management
and the number of graduates in similar majors compared to all other graduates in