Consumer Merchandising/Retailing Management

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A program that focuses on product and service promotion from the perspective of individual and family consumers and that prepares individuals to function as consumer management and marketing consultants in for-profit and non-profit enterprises. Includes instruction in applied market research, consumer behavior, product sourcing and distribution, profitability, customer feedback and evaluation methods, promotion and retailing campaign development, and applications to specific domestic and international consumer markets.


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Graduation Summary

The graphs below represent a comparison of the number of graduates in Consumer Merchandising/Retailing Management and the number of graduates in similar majors compared to all other graduates in the state.

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Pennsylvania Department of Education