A program that focuses on product and service promotion from the perspective of individual and family consumers and that prepares individuals to function as consumer management and marketing consultants in for-profit and non-profit enterprises. Includes instruction in applied market research, consumer behavior, product sourcing and distribution, profitability, customer feedback and evaluation methods, promotion and retailing campaign development, and applications to specific domestic and international consumer markets.
The graphs below represent a comparison of the number of graduates in
Consumer Merchandising/Retailing Management
and the number of graduates in similar majors compared to all other graduates in