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A program that focuses on the creation, execution, transmission, and evaluation of commercial messages in various media intended to promote and sell products, services, and brands; and that prepares individuals to function as advertising assistants, technicians, and managers. Includes instruction in advertising theory, marketing strategy, advertising design and production methods, campaign methods and techniques, media management, related principles of business management, and applicable technical and equipment skills.

Graduation Summary

The graphs below represent a comparison of the number of graduates in Advertising and the number of graduates in similar majors compared to all other graduates in the state.

And the comparison to all other graduates in the US.

Pennsylvania Department of Education