Public Relations/Image Management

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A program that focuses on the theories and methods for managing the media image of a business, organization, or individual and the communication process with stakeholders, constituencies, audiences, and the general public; and that prepares individuals to function as public relations assistants, technicians, and managers. Includes instruction in public relations theory; related principles of advertising, marketing, and journalism; message/image design; image management; special event management; media relations; community relations; public affairs; and internal communications.


Graduation Summary

The graphs below represent a comparison of the number of graduates in Public Relations/Image Management and the number of graduates in similar majors compared to all other graduates in the state.

And the comparison to all other graduates in the US.



Pennsylvania Department of Education