Public Relations, Advertising, and Applied Communication

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A general program that focuses on organizational communication, public relations, and advertising; and that prepares individuals to function in a wide range of public and private sector positions requiring the skills of persuasive communication. Includes instruction in communications, public relations, and advertising theory; principles and techniques of persuasion; message/image design; marketing strategy; professional writing; public speaking and multi-media presentation skills; digital communications; and applied research.


Graduation Summary

The graphs below represent a comparison of the number of graduates in Public Relations, Advertising, and Applied Communication and the number of graduates in similar majors compared to all other graduates in the state.

And the comparison to all other graduates in the US.



Pennsylvania Department of Education